News at Bresser's Information Service

08/26/08	"Abacus: No Shrinkage in Direct Mail" Multichannel Merchant, August 25, 2008, by Tim Parry "Direct mail circulation has barely shrunk since the May 2007 postage increase, according to the 2008 Abacus Trend Report. Mailers reduced their prospecting volumes by an average of 1%, compared with the prior year. But the report also documents a shift in circulation from prospecting to deeper house-file penetration, according to Abacus, a division of Epsilon." Click here to read more...
08/22/08	"6 Steps to Improve E-Mail & Direct Mail Content" Target Marketing Magazine, August 20, 2008, by Ethan Boldt, Inside Direct Mail "Because of today's challenging economic climate, consumers are time-crunched and cash-strapped. They not only have less time to read their direct mail and e-mails, they also are less willing to part with their money. These are significant hurdles for marketers who rely on direct mail and e-mail channels for building revenue." Click here to read more...
08/22/08	"5 Tips: improving Direct Mail ROI" DM News, August 22, 2008, by Kevin McKeefery "Though direct mail has always been a reliable channel, personalized copy and unique offers can heighten response rates and improve ROI. Five experts offer tips on how to optimize your mail campaign." Click here to read more...
08/15/08	"CMO Council Study Finds Gap Between Sales and Marketing" BtoB Online, August 12, 2008 "A qualitative study by the Chief Marketing Officer Council revealed several disconnects between sales and marketing organizations." Click here to read more...
08/11/08	"B-to-B Insights: Make an Offer The six key components of effective B-to-B offers" Target Marketing Magazine, August 1, 2008 "How important is the offer in B-to-B marketing? Answer: Very. I have seen numerous tests in which a simple change of offer has increased the response rate by 25 percent to 900 percent-dramatically improving return on marketing dollars. The best of these B-to-B offers share six common characteristics, and to lift your response rates, your offers should, too." Click here to read more...
08/06/08	"On The Rebound - How Direct Marketers can make the best of a bad economy" Direct Magazine, August 1, 2008, by Russell Kern "These days merely opening the paper or listening to the evening news is guaranteed to bring on a bad mood. Oil and food prices go one way while employment goes another - and the forecast is for more of the same. This makes consumers nervous. And nervous consumers are cautious ones, especially when it comes to their purchasing behavior. But remember, people still want to buy. To bring them around, marketers have to focus on two things: the essential drivers of direct response and the emotions that influence consumer behavior."
08/06/08	"USPS Publishes Fact Sheets for New Rules for Addressing Flats" Direct Marketing Association, August 5, 2008 "The US Postal Service (USPS) on March 29, 2009, will implement new address placement and formatting requirements for Standard Mail, Periodicals, Bound Printed Matter, Media Mail, and Library Mail flat-size pieces sent at automation, presorted, or carrier route prices. Also, the USPS will adopt related revisions for automation and presorted First-Class Mail flats."